Topics Under the Modules / Lessons

Lesson 1  / Module 1: Basics of Business Development  

• Business Development vs. Sales 

• Advanced strategies for identifying new business opportunities 

• Market analysis and competitive intelligence 

• Partnerships and alliances 

Lesson 2 / Module 2 : Company Establishment & Business Expansion  

• From a Vision to a fruitful business 

• Understanding the legal requirements and regulatory procedures for establishing a company 

• Business planning and strategy work 

• Risk management 

• Budgeting 

Lesson 3 / Module 3 : Innovation & Entrepreneurship  

• Creativity and innovation in business development 

• Entrepreneurial strategies and startup development 

Lesson 4 / Module 4 : Contracts & Deal Closing  

• Deal making and legal commitment 

• Closing deals 

Lesson 5 / Module 5: Leadership & Management   

• Effective leadership in business development 

• Change management and organizational development

• Leadership styles 

Lesson 6 / Module 6: Strategic Management & Leadership  

• Delegation and Staff Development 

• Customer Growth and Customer Satisfaction 

• Synergistic work leadership : Understanding behaviors , Attitudes and Thoughts 

Lesson 7 / Module 7: The Art of Sales 

• How to Attract Investors 

• Building up skills in sales and communication 

• Investors & Funding Opportunities for Businesses in Europe 

Lesson 8 / Module 8 : Ownership & Corporate Governance  

• Essential elements of Corporate Governance 

• Structure and implications 

• Elements of the shareholders agreement 

Lesson 9 / Module 9 : Internationalization and Strategic Marketing 

• Marketing Strategies

• Market Analysis and Target Market Identification

•  International Market Entry Strategies

• Cross - Cultural Management 

Lesson 10  / Module 10 : Business Ethics and Corporate Social Responsibility 

• Ethical considerations in business development 

• Sustainable business practices

Lesson 11 / Module 11 : International Executive Leadership 

• Delegation and Staff Development 

• Customer Growth and Customer Satisfaction 

• Synergistic work leadership : Understanding behaviors , Attitudes and Thoughts 

Seminar : Overview of the Nordic Business & Cultural Differences 

• Nordic Business

• Cultural Challenges 

Schedules :

Evenings and during the weekends 

Learning Outcomes / Learning Objectives 

Lesson 1 : Basics of Business Development 

At the end of this lesson or Module you will understand and gain insight in the following : 

• Business Development vs. Sales • Advanced strategies for identifying new business opportunities • Market analysis and business intelligence • Crucial path from Business Development to a continuous business 

Lesson 2 : Company Establishment & Business Expansion  

At the end of this lesson or Module you will understand and gain insight in the following : 

• Path from Vision to a fruitful Business • Understanding the legal requirements and regulatory procedures for establishing a company • Business planning and strategy work • Risk management • Economy and Budget Planning 

Lesson 3 : Innovation & Entrepreneurship 

At the end of this lesson or Module you will understand and gain insight in the following : 

•Creativity and innovation in business development • Business Planning • Risk Evaluation • Entrepreneurial strategies and startup development 

Lesson 4 : Contracts & Deal Closing 

At the end of this lesson or Module you will understand and gain insight in the following : 

•Deal making and legal commitment • Importance of Contract Terms • Closing deals • Experience 

Lesson 5 : Leadership & Management 

At the end of this lesson or Module you will understand and gain insight in the following : 

●Develop Self Awareness ● Build Strong Relationships ● Improve Communication Skills ● Enhance Decision-making Skills ● Managing Change Effectively ● Effective Conflict Management 

Lesson 6 : Strategic Management and Leadership 

At the end of this lesson or Module you will understand and gain insight in the following : 

● Establish a clear direction for the organisation by defending its mission, vision and long term goals  ● Knowledge on how departments and decisions work together ● Holistic view on the success or failure of a business ● Identify, analyse and develop problem solving skills ● Critically assess existing understanding and recognise the need to challenge knowledge, identify and apply new ideas, methods and ways of thinking 

Lesson 7 :The Art of Sales 

At the end of this lesson or Module you will understand and gain insight in the following : 

•Importance of the Sales Pitch • Building up sales and communication skills • Cultural aspects and sales styles • The elevator speech • Mindset in Selling • Selling techniques

Lesson 8 : Ownership & Corporate Governance 

At the end of this lesson or Module you will understand and gain insight in the following : 

•Essential elements of Corporate Governance • Ownership and Company Structures and Implications • Importance of a Shareholder’s Agreement • Responsibilities and Liabilities • Risk assessment 

Lesson 9 : Internalization & Strategic Marketing 

At the end of this lesson or Module you will understand and gain insight in the following : 

●Market analysis and target market identification ●International market entry strategies ●Marketing strategies  ●Cross-cultural management 

Lesson 10 : Business Ethics & Corporate Social Responsibility 

At the end of this lesson or Module you will understand and gain insight in the following : 

●Promote ethical behaviour ● Identify collective action problem in market failures ● Resolve tensions in economic efficiency and social obligations 

Lesson 11 : (Seminar) : Overview of Nordic Businesses 

At the end of this lesson and event you will understand and gain insight in the following : 

●How to define the Nordic Region ●How to exploit the full potential in Nordic Businesses ●How to Address your business in the Nordic Region ●Knowledge about Nordic Business Cultures